Boomer Strawberry Flavored Chewing Gum Jar, (2 x 796g) : Amazon.in: Grocery & Gourmet FoodsLegal Disclaimer: Actual product packaging and materials may contain more and different information than what is shown on our app or website. We recommend that you do not rely solely on the information presented here and that you always read labels, warnings, and directions before using or consuming a product. What Does Boomer Mean in Slang? Introduction to ‘ Boomer ’ The term “ Boomer ” primarily refers to a member of the Baby Boomer generation, which includes individuals born between 1946 and 1964. However, in contemporary slang, the term has evolved beyond its generational roots to embody a broader cultural connotation. Baby boomers, often shortened to boomers, are the demographic cohort preceded by the Silent Generation and followed by Generation X. The generation is often defined as people born from 1946 to 1964 during the mid-20th-century baby boom that followed the end of World War II. The article is an in depth analysis of Mars Wrigley's chewing gum brand Boomer 's marketing strategy in India. Boomer removed its mascot Boomer Man from its ads. Also it's aimed at new target audience.