Campa cola: The liberalization policies initiated in the

The liberalization policies initiated in the early 1990s opened the Indian market to foreign players. This led to a decline in Campa Cola ’s popularity as Pepsi and Coca- Cola rapidly captured ... Campa Cola has been a beloved name in India’s beverage industry since the 1970s. Known for its signature cola and refreshing taste, the brand has made a strong comeback to reclaim its place in the hearts of millions. Reliance Consumer Products has reintroduced Campa Cola with a new campaign and competitive pricing. The brand, now owned by Reliance, aims to disrupt the cola market dominated by Coca- Cola and PepsiCo. With strategic distribution and marketing plans, Campa Cola seeks to resonate with younger consumers and expand its presence in India. Campa Cola , the homegrown soft drink brand, is making a comeback to supermarkets and retail stores across India, more than a decade after it vanished from the shelves. Now owned by Mukesh Ambani's Reliance Retail, Campa Cola has disrupted the beverage market with its Rs 10 pack in a PET bottle, forcing rival beverage makers to reduce their prices to retain market share and growth.