Rolex Oyster Perpetual Submariner Unveiled in 1953, the Submariner was the first watch water-resistant to 330 feet. Its "combination of unparalleled elegance and spy-friendly versatility" appealed to Sean Connery's James Bond and none other than Che Guevara. Widest selection from Top Brands. Men's, Women's and Kids watches. Shop now! Rolex released its first Submariner in 1953. The Swiss manufacturer initially developed the watch as a specialist tool for professional divers, standing out from the crowd with its large luminous hands and indices, rotating bezel, and increased water-resistance. Launched in 1953, the Rolex Submariner is the first divers’ wristwatch to be waterproof to a depth of 100 metres. More on rolex .com.