Social media marketing helps you turn posts into sales, and back-and-forth comments into long-term customer relationships. While it might seem as easy as posting content and engaging with your audience, there’s a lot more to marketing on social media than meets the eye. What Is Social Media Marketing (SMM)? Social media marketing is the use of social media—the platforms on which users build social networks and share information—to build a company's... Social media marketing is the use of social media by businesses to increase brand awareness, identify key audiences, generate leads, and more. Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for practitioners and researchers.
