A brand ambassador is someone who promotes a brand or organisation through social media, events, content creation and sales. Learn what brand ambassadors do, how they earn money and what skills and qualifications they need. A brand ambassador is a person hired by a company to represent the brand in a positive light and increase sales. A brand ambassador meaning is an individual who represents and promotes a specific brand to put it in a positive light, helping to raise brand awareness, make it the talk of the town and drive customer loyalty. A brand ambassador is a person who represents and advertises a company, supports its offers and acts as the embodiment of the company's corporate identity.