Breadcrumbing is a form of manipulation. It occurs when someone pretends they are interested in pursuing or developing a sincere relationship, when in fact, they have no interest. What is breadcrumbing ? Breadcrumbing is when a potential love interest gives you just enough attention to keep you interested but not enough to move the relationship forward. The name comes from the old fairy tale of Hansel and Gretel, in which the children leave a trail of breadcrumbs to find their way back home. Breadcrumbing is when someone gives you just enough attention—flirty texts, sporadic likes, or occasional check-ins—to keep you interested without committing. It creates false hope, leaving the other person emotionally invested in a relationship that may never materialize. Breadcrumbing Breadcrumbing , also called Hansel and Grettelling, [1] is the practice of sporadically feigning interest in another person in order to keep them interested, despite lacking genuine investment in the relationship. [2]