Learn the history and symbolism of the iconic Ferrari logo , featuring a prancing black horse on a yellow background with the Italian flag. Discover how the logo reflects the brand's values, heritage, and performance. The Ferrari logo is one of ten most recognizable emblems in the world. And a black steed on the logo is sure to be associated with a car, bearing the logo. Especially if the steed is proud, handsome and again black, resembling that of a knight’s blazon rather than the company logo. From sky to road, the Ferrari logo carries a deep and meaningful history. Learn about the Ferrari logo evolution here! The Ferrari logo , a symbol of the Italian sports car manufacturer Ferrari, has been in use since 1947 as a tribute to an Italian World War I ace. The emblem symbolizes the brand’s nationality, style, elegance, and the elitism of its products.