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GMV is the total value of the products sold by a business over a period. Learn how to calculate GMV, its advantages and disadvantages, and how it differs from revenue. Gross Merchandise Value (GMV) is a foundational metric for many ecommerce businesses. It provides a snapshot of the total value of transactions on a platform, allowing companies to track their sales momentum and market performance over time. GMV - Frequently Asked Questions What is the full form of GMV in Accounts and Finance? Expand full name of GMV. What does GMV stand for? Is it acronym or abbreviation? Gross Merchandise Value (GMV), also referred to as gross merchandise volume, is the total amount of sales a company makes over a specified period of time,