Greenwashing: Learn about greenwashing

Learn about greenwashing : its definition, examples, statistics, and how to identify deceptive environmental claims in products. On the global legislation front, the European Union, the Financial Conduct Authority (FCA) - United Kingdom, etc., have introduced anti- greenwashing measures, requiring the companies to make all sustainability-related claims fair, clear and correct. Greenwashing ! We’ve all heard this word before. But what is it exactly? How does it work? What are the most typical examples of greenwashing ? And how can you identify greenwashing ? In this article, you’ll learn everything you need to know about greenwashing and why it’s such an important topic. Definition of Greenwashing Greenwashing is an unsubstantiated claim to deceive consumers into believing that a company’s products are environmentally friendly. It refers to the act of ... Learn more about Greenwashing in India, in particular, greenwashing guidelines issued by regulatory authorities, including the Advertising Standards Council of India and the Central Consumer Protection Authority.