Learn what a Key Account Manager ( KAM ) does, who they are, and what skills they need. A KAM is a professional who manages and nurtures relationships with an organization's most important and high-value clients. Our vehicle programme service is dedicated to supporting manufacturers in the certification and launch of new vehicle projects. From regulatory research to production and market launch, KAM Auto offers a full spectrum of engineering, certification and management services to ensure your vehicle programmes are delivered on time, within budget, and to the highest quality standards. Learn how to manage and grow your most important B2B customers and large accounts with key account management ( KAM ) strategies. This guide covers KAM terms, stages, benefits, and best practices for 2024. What is key account management ( KAM )? Key account management describes the tools, sales processes and tactics you can use to retain and maximize the value of your most important customers. All good key account management strategies aim to create and maintain mutually beneficial partnerships that help all involved parties sustain or grow profits. A real-world example of KAM in action: Sanofi UK In 2018, pharmaceutical business Sanofi UK worked with consultants at Rubica to change how it met ...
