The Chartered Institute of Marketing defines marketing as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably." A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value. In this context, marketing can be defined as "the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive ... A MMM graduate can grow their career in roles that involve Brand Management , Marketing, Media Planning Management , Creative Management , Marketing Communications or Corporate Communications Management , Events Management , Digital Marketing Management , etc. Learn what marketing management is, how it works and what key elements and functions are involved. Find out how to plan, execute and track your marketing strategy with templates and tools. Learn what marketing management is, why it matters, and what skills and roles are involved. Explore the four elements of marketing , the tasks of a marketing manager, and the possible career paths in this field.
