At The Core Of Every Great Design Are Two Foundational Concepts: The Elements Of Design And The Principles Of Design. Mastering These Helps Artists, Graphic Designers, Interior Decorators, Engineers, And Other Creatives Build Visually Compelling And Effective Work. What Are The Elements Of Design? These rules include balance, contrast, emphasis, movement, pattern, rhythm, and unity. By using these principles, designers can create more attractive and effective designs. In this article, we will explain each of these principles and how they help make a design successful. Learn 11 core principles of design and how to apply them to your graphic design work. Check out visual examples of essential design principles. In this guide we explain what are the 8 principles of design we apply at Parallel—balance, contrast, emphasis, movement, pattern, repetition, proportion and unity. For each we provide simple definitions, explain why it matters, share examples and pitfalls, and give you questions to use in your reviews.

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