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What is a Product Mix Strategy ? A successful product mix strategy enables a company to focus efforts and resources on the products and product lines within its offerings that have the greatest potential for growth, market share, and revenue. Product Line vs. Product Mix ? First, it’s important to note how the product line and the product mix differ. A product line refers to a product category or brand marketed by a company. Products within a product line all perform a similar function ... A product is an item that a company manufactures to distribute to its customer base. A product mix is the total number of product lines or individual products that a company manufactures. Understanding the basics and importance of product mix can be helpful to the professionals working in product development and related departments. In this article, we find the answer to "What is product mix ?", explore its basics, dimension, its importance and review an example of product mix . The importance of a product mix in marketing Product mix can be a very important element of marketing campaigns and long-term strategies. Say that you want to expand your target audience or customer base. One of the best ways to do that is to analyze your product mix . See if there are any areas in which you don’t offer products that your competitors do. Let’s take the above example of an athletic clothing company. Say that you analyze your product mix and find that you only produce ... Learn what a product mix is, why it's important for businesses, and how to create an effective product mix strategy with examples.
