The temporary rebranding to ‘ PVMA ’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic activation that highlights the sport’s rising importance in Indian sports marketing. The brand name ‘PUMA’ was changed to ‘ PVMA ’, as a gesture to celebrate its recent partnership with PV Sindhu PUMA's bold rebrand to " PVMA " celebrates PV Sindhu and marks its entry into the badminton market, sparking buzz and setting a 2025 marketing benchmark. PVMA signage meaning: Puma through this partnership aims to inspire the next generation, particularly among India’s youth, with badminton’s popularity soaring—27.8 million Gen Z fans follow ...
