Sampling techniques: Sampling Method Types & Techniques

Sampling Method Types & Techniques: Sampling is the process of selecting a group of individuals from a population to study them and characterize them. Learn more about sampling techniques! Learn how to select a representative sample for your research using probability and non-probability methods. Compare the advantages and disadvantages of different sampling techniques with examples and tips. Sampling is the process of selecting a small group from a larger population to gather information and make conclusions about the whole group. It's a practical and cost-effective way to collect data, especially when studying when it is not possible. Here are the various sampling methods we may use to recruit members from a population to be in a study.