Sugar Cosmetics, which Singh founded together with her husband in 2012 is selling cosmetics and personal care product brands catering to the Indian market. Following the company’s deal with private equity firm L Catterton worth $50 million, Singh described the company’s products as appealing to the tastes of women with varied skin tones. 906K Followers, 1,840 Following, 606 Posts - Vineeta Singh (@vineetasng) on Instagram: "Building @trysugar" Vineeta Singh is an Indian entrepreneur and the dynamic CEO and co-founder of Sugar Cosmetics, one of India’s fastest-growing beauty brands. Vineeta Singh is an Indian businesswoman and the co-founder of the cosmetic brand Sugar. She started her own beauty product supplying company in 2007 and launched Sugar in 2015, which became a popular direct-to-consumer makeup brand in India.
